Article

NOV 07

Be smarter about retention with Brightback Segments

Guy Marion CEO & co-founder

Slowly, but surely, customer experiences are dividing into two groups: one-size-fits-all vs. personalized, contextual approaches. Consider the evolution of media from mass broadcasting to streaming services with powerful re...
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AUG 19

3 ways to make retention your new growth strategy

Guy Marion CEO & co-founder

Subscription businesses can't survive on acquisition alone. It's just not an efficient way to grow anymore now that it's 7X more expensive to acquire a customer than to retain one. In today's world, there's more revenue t...
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AUG 08

How to retain customers when it really matters

Darrian Wright Marketing

When it comes to retention, many companies try one-off solutions that don’t lead to impactful results. A failing retention strategy is an expensive problem. According to a recent Private SaaS Company Survey by KBCM Technolo...
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JUL 22

The risk of reactive customer retention

Darrian Wright Marketing

The latest Netflix news isn’t about programming. The business world is talking about Netflix’s US subscriber count seeing a drop for the first time in, well, ever. Customer irritation over pricing caused some Q2 trouble for...
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JUN 13

3 customer retention trends for B2C and B2B companies

Darrian Wright Marketing

We published the results of our Customer Retention Survey. Download the report here. B2C, B2B and hybrid companies do things differently. From marketing and pricing models to support and churn management, companies organi...
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JUN 05

Why you absolutely need a churn goal for your company (and who should own it)

Guy Marion CEO & co-founder

The path to successfully retaining customers includes onboarding, activation events and consistent feedback—with measurement all along the way. Simply put, you have to know your numbers if you’re going to reduce churn and g...
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APR 30

Why retention is the bedrock of high subscriber growth

Guy Marion CEO & co-founder

There are two paths companies can take. Path A starts out with a focus on killer retention followed by revenue growth. Path B builds awesome revenue growth with retention coming later.What kind of company should you be?I've...
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APR 22

Say hello to Brightback!

Guy Marion CEO & co-founder

Today, Brightback is officially out of stealth! Over the last 10 months, we've accelerated product development, refined key retention benchmarks and worked closely with our pilot customers to evolve our automated approach...
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