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Retention: The Next Frontier for Today’s CMO

April Rassa
April Rassa Head of Marketing
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Customer experience.
Customer lifecycle.
Customer first.

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.

Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you know that a 5% improvement in customer retention rates can result in a 25 to 95 percent increase in profits?

Customer retention can be a small change with major impact. And yet, many CMOs don’t champion retention as a top priority even though it plays a large part in their long term success.

Read the full article on Advertising Week 360.