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April Rassa April Rassa, Head of Marketing

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Published in Media

Brightback's Customer Retention Automation Platform Aims to Reduce Cancellations

Churn management start-up Brightback launches with $11 million in funding. The software company is offering the first automated customer retention platform for high volume subscription businesses. Guy Marion, CEO and co-founder, joins Cheddar to talk about the software's components and how the company has reduced cancellations by up to 20 percent.
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