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April Rassa April Rassa, Head of Marketing

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Published in Media

Brightback Raises $11 Million For Automated Subscription Retention Service

Subscription retention and churn management software company Brightback today announced the close of an $11 million funding round. Pilot customers like Crazy Egg have used the solution to reduce subscription cancellations by 20% through things like customer segmentation, workflow automation, and dashboards that visualize data and track progress.
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