April Rassa April Rassa, Head of Marketing

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Brightback Customer Retention Automation Software Secures $11 Million In Funding To Stop SaaS Churn

Subscription-based businesses will grow to between $300 Billion and $500 Billion in revenue by 2023. Even at an acceptable churn rate of 10%, the scope of the churn problem is $30 billion in lost revenue and up to $60 billion.

A problem that large is the kind of thing investors dream about. As subscription-based businesses take hold of the earth, solutions like Brightback will become more critical.
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