Announcing Brightback Essentials: the simple and affordable way to create high-performing retention experiences

Brightback and Recurly Present - Highly Effective Strategies to Prevent Churn

Guy Marion
Guy Marion CEO & co-founder
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We've worked with the experts at Recurly to create an infographic with Highly Effective Churn Prevention Strategies. A few highlights from the Guide:

Definitions of Involuntary and Voluntary Churn. If you've ever been confused about the difference between voluntary and involuntary churn, this is the guide for you. We break it down and make it simple.

Steps to take at every stage in the customer lifecycle. There are unique strategies that should be applied for new, loyal, at risk, and churned customers to maximize your subscription business.

Your cancel flow is probably too generic. The best performing cancel flows work by customizing the flow to the products and stage of lifecycle of the user. Generic flows simply don't work as well as ones that are personalized.

Business results can be massive. Recurly was able to recover $610M from customers last year by focusing on involuntary churn prevention!

Product-led growth isn't just for acquisition. We've found that customers who focus on testing and optimization at every stage of their lifecycle outperform.

To get the details on ways to reduce churn, download the Guide Here.