Announcing Brightback Essentials: the simple and affordable way to create high-performing retention experiences
Recurly
Overview
Recurly provides subscription billing management for thousands of businesses worldwide. Connect Brightback to Recurly to process cancels and offers, report on revenue lost (and saved) in tandem with Brightbackâs in-depth customer churn analytics. Match customers saved by Brightback against existing Recurly accounts to validate and ensure all saved customers are still active.
What you can do
- Connect Brightback and Recurly with the copy+paste of an API key
- Automatically process cancel and offers directly to Recurly in real time
- Retrieve MRR data from Recurly to attribute revenue to churned and saved customers
- Cross-check Recurly for every Saved customer to validate they still have an active account
- Integrate with Brightback Insights
Put retention on autopilot
Connect Recurly to Brightback in a few clicks and save hours spent chasing at-risk customers. Track when your last customer sync took place and the number of matched customer accounts between Recurly and Brightback.
Get insights into why customers cancel
Brightback matches customers that cancel by the reason selected to their Recurly account to show exactly what certain problems cost you and how much revenue you save by deflecting cancels.
See up-to-date customer data
Keep track of saved, lost or watch list customers. Details include revenue, billing interval and validation status. Brightback validates saved customers in Recurly, and calculates the dollar amount in revenue saved (or lost) for every customer who visits your cancel page.
Watch saved revenue roll in
Syncing data with Recurly, Brightback dashboards show week-by-week breakdowns to help you understand how changes to offers, product and pricing retain revenue.
