Announcing Brightback Essentials: the simple and affordable way to create high-performing retention experiences

Recurly logo


Closed loop offer testing and reporting without expensive development resources. Measure the impact of saved customers in revenue, and gain up-to-date cancel insights with Brightback and Recurly.


Recurly provides subscription billing management for thousands of businesses worldwide. Connect Brightback to Recurly to process cancels and offers, report on revenue lost (and saved) in tandem with Brightback’s in-depth customer churn analytics. Match customers saved by Brightback against existing Recurly accounts to validate and ensure all saved customers are still active.

What you can do

  • Connect Brightback and Recurly with the copy+paste of an API key
  • Automatically process cancel and offers directly to Recurly in real time
  • Retrieve MRR data from Recurly to attribute revenue to churned and saved customers
  • Cross-check Recurly for every Saved customer to validate they still have an active account
  • Integrate with Brightback Insights

Put retention on autopilot

Connect Recurly to Brightback in a few clicks and save hours spent chasing at-risk customers. Track when your last customer sync took place and the number of matched customer accounts between Recurly and Brightback.

Untitled drawing

Get insights into why customers cancel

Brightback matches customers that cancel by the reason selected to their Recurly account to show exactly what certain problems cost you and how much revenue you save by deflecting cancels.

Cancel insights

See up-to-date customer data

Keep track of saved, lost or watch list customers. Details include revenue, billing interval and validation status. Brightback validates saved customers in Recurly, and calculates the dollar amount in revenue saved (or lost) for every customer who visits your cancel page.


Watch saved revenue roll in

Syncing data with Recurly, Brightback dashboards show week-by-week breakdowns to help you understand how changes to offers, product and pricing retain revenue.

Saved revenue

Use Brightback and Recurly to
save more customers

Request Brightback + Recurly strategy session