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Segment

Push Brightback events to Segment to aggregate data with your analytics platform and facilitate omni-channel messaging.

Overview

Segment is a customer data platform that makes good data accessible and actionable for all teams. Connecting Segment with Brightback enables you to trigger workflows, source churn and deliver insights into your connected apps. Winback more customers using Brightback data and events to reach customers with personalized messages and send nurture emails to cancelled customers based on their reason for leaving, likelihood to return, or competitor intel. Drive data to your analytics platform to view cancel and save data against other key metrics for better insights into business and customer health.

What you can do

  • Connect Brightback data as a source in Segment
  • Trigger workflows through connected apps with Brightback events
  • Push cancel, save, and watch list data to connected analytics tools
  • Integrate with Brightback Experiences and Brightback Insights

Connect Brightback to Segment

In just a few clicks, you can connect Brightback data as a source in Segment.

Segment writekey

Send data where you need it

Transparency and portability of data are our top priorities. Use Brightback to trigger workflows, source churn and deliver insights into your connected apps.

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Reach customers with personalized messages

Use your email and insights apps to send nurture emails to cancelled customers based on their reason for leaving.

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Use Brightback and Segment to
give your customers what they need.

Schedule a demo