Get 4 tips for managing and reducing customer churn during Covid-19
Churn deflection and measurement for early-stage subscription companies.
Hosted cancel page with dynamic content and basic branding
Basic customer segmentation and testing
Dashboards, trend and at-risk reports
Real-time alerts and workflow triggers with Slack, Salesforce, Zapier, Segment, Intercom, Totango and Zendesk
Online support during business hours
Google Single Sign-On
Personalized cancel journeys for high-volume subscription companies. All standard features included.
Hosted cancel page with fully customizable branding
Advanced customer segmentation and offer logic
Multi-use case support (e.g. cancel, downgrade)
Dedicated customer success manager with monthly performance guidance
Revenue attribution and cohorts with Stripe and Recurly integrations
Churn has a mix of ownership in companies today. We work with product, customer success, marketing and growth leaders. Most successful projects have a day-to-day performance manager who owns the cancel experience, ensures customers receive follow-up and reviews results. For implementation, you'll need an engineering lead to install our tracking code and brand approval for the page experience.
Yes, we offer a paid 6-month pilot. After the pilot, you can purchase an annual plan. We first schedule time to talk about your business and understand your retention goals, then walk you through how we discuss how Brightback can help given your current cancel volume.
Brightback is most effective when our Javascript code snippet is installed. This enables customers to be redirected to the Brightback cancel page. It's also how we're able to identify customers, segment them based on custom attributes (like price and plan) and personalize their cancel experience.
Brightback shortens the time needed to launch and test cancel experiences—a process that can take 6 - 12 months in-house when working with designers, product managers, data scientists, customer success leaders and engineers. With Brightback, we aim to launch your cancel experience and deflect cancellations within two weeks of your kickoff call. Most time is spent getting stakeholder input for the custom cancel experience and coordinating with engineering to deploy our code snippet.