Announcing Brightback Essentials: the simple and affordable way to create high-performing retention experiences
Subscription companies have seen a 9x return on their investment with Brightback
Essentials
For growing subscription services needing to track and reduce voluntary churn
From
$250
/mo
Includes:
- Branded, personalized cancel experiences
- A/B page testing
- Stripe, Chargebee, Recurly integrations
Performance
For higher volume services to maximize subscriber retention with best in class digital experiences
From
$2,000
/mo
Everything in Essentials plus:
- Multi-variate testing & audience targeting
- Machine learning (ML)
- Launch guidance & account management
Enterprise
For scaled organizations seeking an agile, flexible and secure retention optimization solution
Pricing
Custom
Everything in Performance plus:
- Unlimited experiences & custom ML models
- Multiple brands, integrations, dashboards
- Ongoing configuration & data science support
Compare plans
Experience
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Maximum Monthly SessionsSession Limits A unique subscriber session is generated when a user clicks cancel or is linked to a Brightback page, and triggers an automated cancel deflection workflow designed to save the customer within 30 days.
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Dynamic Page ExperiencesExperiences The tailored destination your end-user sees when they press cancel or downgrade within your application. Experiences include offers, loss aversion cards and survey elements defined by audience targeting.
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Targeting & testingTargeting & testing Set parameters that determine which users see which offers
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BrandingBranding Match your cancel experience to the look and feel of your site with font, color and styling options
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Custom audience targeting
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Custom page URL
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Multiple brands and sub-accounts
Essentials
-
1,000
-
2
Performance
-
100,000
-
10
Enterprise
-
Custom
-
Custom
Insights
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Dashboard with Deflection FunnelDashboard Provides a high-level overview of account performance, including how your subscribers deflect from canceling
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Trends reportTrends reportCancel and save volumes over time
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Watch ListWatch list report At-risk customers that hit Brightback to cancel or downgrade, but were deflected
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Experience and revenue insightsRevenue Insights View saved revenue performance and canceled revenue by reason in a single view
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Offer Performance ReportOffer Performance Report See how different offers work to drive offer accepts, saves and saved revenue
Essentials
Performance
Enterprise
Workflow and integrations
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Stripe, Recurly, Chargebee, or custom billing
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Real-time email & Slack alertsReal-time email & Slack alerts Connect Brightback activity like cancels, saves, and offer acceptance to teams that need to be in the know
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Raw event data feed via Segment.com (Source)
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Webhooks and Zapier workflow triggersWebhooks Trigger events from Brightback activities
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Salesforce CRM integration
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Multiple billing integrations per account
Essentials
Performance
Enterprise
Support & services
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Email-based support and best practices contentEmail-based support Email support from 9-5 Pacific Time Monday through Friday
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Slack-based onboardingSlack-based onboarding Shared Slack channel to chat in real-time for setup questions
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Developer sandboxDeveloper sandboxTest environment to dry-run Brightback without going live
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Account Management and RecommendationsRetention consulting Dedicated success manager to consult on Brightback and retention best practices
Essentials
Performance
-
Launch guidance
Quarterly business reviews
Enterprise
-
+ Data science support
Plan details & limits
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Base price
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Starting volume (sessions/mo)
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Additional sessions
-
Maximum volume (sessions/mo)
Essentials
-
$250/mo
-
50
-
$100
-
1,000/mo
Request Free 30 Day Trial
Performance
-
$2,000/mo
-
1,000
-
Request quote
-
100,000/mo
Get a demo
Enterprise
-
Let’s chat
-
Custom
-
Custom
-
Custom
Get a demo
Calculate the ROI of retention
Find out how much you can grow, by keeping the customers you already have.
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“Before using Brightback, we couldn’t take action on data that our customers were giving us at the point of cancel and it was definitely holding us back. Brightback has changed the way we operate.”
Max Tims
Director of Revenue Operations and Strategy
FAQs
What does it take to set-up Brightback?
Adding Brightback to your page requires installing a Javascript snippet to your site, in addition to an existing or developed means of processing cancels online.
Can I start a trial of Brightback?
We offer a three-month pilot where you can try out Brightback for yourself. During your pilot, we aim to discover winning offers that retain your customers. Pulling customer details via the Brightback JS snippet, we identify trends in customer groups like age of account and activity. We consult with you to strategize on the right offers for your customers over time. After the pilot, we offer an annual plan.
Who is Brightback for?
Brightback works for high volume subscription services of all kinds from B2B services and SaaS to direct to consumer subscription businesses like food delivery, box companies, media and entertainment and subscription retail. The best indicator for whether or not Brightback makes sense for your business is the volume of cancels you see from customers on a monthly basis. The more customers you see canceling per month, the more Brightback makes sense.
Who in an organization typically uses Brightback?
Churn and retention is a team sport making Brightback an excellent tool for product, marketing, support, success, revenue, and finance teams to align on saving customers and collect insights on why customers cancel, how to prevent churn upstream, and the direct impact canceling (and saved!) customers have on MRR.