Announcing Brightback Essentials: the simple and affordable way to create high-performing retention experiences
Date of Last Revision: June 29, 2018
Welcome to https://brightback.com (the “Site”) of Brightback Inc. (“Brightback”, “we”, “us” and “our”). This Site is operated by Brightback and has been created to provide information about our company and our customer retention services and related technologies and related services, including our applications for mobile devices (the “Platform, and together with the Site, the “Services”) to our Site visitors (“you”, “your”).
For the purpose of applicable data protection legislation and subject to the following sentence, the data controller of your personal data is our customer that has provided your Personal Data (defined below) to us and we are a data processor for such data controller. If this is the case, please direct your data privacy questions to your data controller, as your use of the Services is subject to that organization's policies. We are not responsible for the privacy or security practices of your data controller’s organization, which may be different than this policy.
1. Information We Collect:
Information We Collect Through the Services
Our website uses the following types of cookies for the purposes set out below:
These cookies are essential to provide you with services available through our website and to enable you to use some of its features (e.g. they allow you to log in to secure areas of our website and help the content of the pages you request load quickly). Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
These cookies allow our website to remember choices you make when you use our website, [such as remembering your language preferences, remembering your login details and remembering the changes you make to other parts of our website which you can customize]. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our website.
These cookies are used to collect information about traffic to our website. The information gathered does not identify any individual visitor. The information is aggregated and anonymous. We use this information to help operate our website more efficiently, to gather broad demographic information and to monitor the level of activity on our website.
Analytics and performance cookies
We use Google Analytics and other third party analytics services for this purpose. Google Analytics uses its own cookies. It is only used to improve how our website works. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can find out more about how Google protects your data here: www.google.com/analytics/learn... can prevent the use of Google Analytics relating to your use of our website by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage... and advertising cookies
These cookies track your browsing habits to enable us to show marketing which is more likely to be of interest to you. These cookies use information about your browsing and email history to group you with other users who have similar interests, and allow more relevant third party emails and browser-based offers to be provided to you (with our permission).
Information We Collect From Other Sources
2. How We Use Information We Collect
We use Personal Data to conduct business, provide information and support for products and services, better understand your needs and interests, refine and develop our business, improve services, personalize communications and ensure a quality experience for users of the Services. For example, we may use your information to:
We often receive testimonials and comments from users who have had positive experiences with our Services. We occasionally publish such content. When we publish this content, we may identify our users by their first and last name and may also indicate their home city. We obtain the user’s consent prior to posting his or her name along with the testimonial. We may post user feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting you name with your feedback. If you make any comments on a blog or forum associated with your Site, you should be aware that any Personal Data you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these blogs and forums.
We may create anonymous data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you (“Anonymous Data”). We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. We reserve the right to use Anonymous Data and aggregated and other de-identified information for any purpose and disclose Anonymous Data to third parties in our sole discretion.
We will only process your personal data in accordance with applicable data protection and privacy laws. We need certain personal data in order to provide you with access to the Site and Services. If you registered with us, the clicking of the “Continue” button or continuing to use our Service indicates your consent to our processing of your personal data in order to access our Service or view our content. This consent provides us with the legal basis we require under applicable law to process your data. You maintain the right to withdraw such consent at any time. If you do not agree to our use of your personal data in line with this policy, please do not use our website. When fulfilling our contractual obligations to our customers (i.e., the data controllers), we have a legitimate interest in processing Personal Data for such contractual purposes.
We may use automated decision-making and/or profiling in regard to your personal data for some services and products, for example making offers based on past purchasing patterns, geography, language, or industry. You can request a manual review of the accuracy of an automated decision that you are unhappy with or limit or object to such automated decision-making and/or profiling by contacting us at email@example.com.
3. How We Share and Disclose Personal Data
We may share or disclose your Personal Data as follows:
Personal Data that we collect from you, may be transferred to, stored at and processed by us and our affiliates outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By using our site and service, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this policy.
In an ongoing effort to better understand and serve the users of the Services, Brightback often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and Brightback may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. Brightback may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
4. Your Rights Regarding Your Personal Data
You have the following rights in your Personal Data:
Upon request Brightback will provide you with information about whether we hold any of your Personal Data. To keep your Personal Data accurate, current, and complete, please contact us as specified below on “Contact Us ”section, or contact your data controller. We will take reasonable steps to update or correct and delete Personal Data in our possession that you have previously submitted via the Services or that the data controller has provided to us, but in all cases within the requirements specified by applicable law.
We will retain personal data we process on behalf of our Customers for as long as needed to provide services to our Customers. Brightback will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
If you wish to subscribe to our marketing communications, we will use your name and email address to send communications to you. You may elect to stop receiving our marketing emails by following the unsubscribe instructions included in such emails, or you may contact us at firstname.lastname@example.org.
5. Children’s Privacy
Use of the Services is only available to individuals who are of legal age to contract in their applicable jurisdiction. The Services are not directed to children under 13 years of age. If our policy changes, we will obtain consent from a parent or guardian before we knowingly collect data from anyone under the age of 13.
6. Links to Other Web Sites:
The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. You acknowledge and agree that no Internet or email transmission is ever fully secure or error free. You agree to take special care in deciding what information you send to us via email. If you have any questions about the security of your personal information, you can contact us at email@example.com.
9. Contact Us