The 2020 State of Industry Report is here! Get retention insights from 400+ subscription companies.

Personalize your cancel experience and grow your revenue

Homepage vid image

Easily standardize and automate your cancel process

Use a systematic approach to prevent and measure churn at scale while integrating your customer engagement apps.

Read how Copper gained a 96% lift while testing two cancel experiences.
Copper logo
Read success story

Win back your customers

Tailor unique offboarding experiences that are on-brand and highly targeted based on key customer segments.

Learn more
Home 1

The best thing about Brightback is it allows our team to test, measure, and act, on why people leave or don’t convert. For example, we were able to test two cancel experiences and found a 96% lift using the more simplified experience.

Product quote

VP, Customer Success at Copper

See insights and benchmarks, minus the spreadsheets

Quickly pinpoint the reasons why customers considering leaving or cancel all together – then take action.

Learn more

We play well with your stack

Brightback integrates with your existing tools to personalize customer experiences while keeping your data in sync.

See integrations

How Brightback works

Customer segmentation
Dynamic experiences
Actionable data

We accurately identify and classify your at-risk customers

High Potential Active Active Inactive

Fact: Your customers are canceling.
We've got your back.

Sign up

"Brightback allows us to pinpoint the 'why' behind the cancel experience." — Daniel Chalef, SVP Data Science at Sparkpost