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A cancel experience
so good that customers won't quit

“a lever to protect low-hanging fruit”

- Forbes

Grow customer LTV

Target customers with personalized offers by segment, LTV, tenure, usage and more.

See a 55% lift in save performance vs. in-house cancel flows
Grow mobile 2x

Put the win in winback

Run hundreds - even thousands - of tests daily to find which offers move the needle.

Our customers deflect up to 30% of cancel requests
Feature 2

Retain the right customers

Maximize your efforts on high-value accounts with automated customer profiling.

Feature 3

See the state of your customer retention

Reporting dashboards show saved and lost customers, trending cancel reasons, impact on revenue and more.


Sure, you could build it yourself...

And then you can query your data warehouse to run real-time save reports and trigger workflows across your engagement tools. Also, build cohorts for each of your plans and segments. Then of course integrate a testing platform so you can test experiences and offers at scale. Then you should import and compare against benchmarking data to see how you’re measuring up within the industry. Oh, and don’t forget you’ll need to update your cancel reasons and responses for seasonal business changes, product launches and global events across all your systems.

And that's just the start.

Or you could just buy Brightback and get results in literally days.

Testimonial logo

Unbounce increased their retention rate by 11% with Brightback

Before using Brightback, we couldn’t take action on data that our customers were giving us at the point of cancel and it was definitely holding us back. Brightback has changed the way we operate.

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Max Tims
Director of Revenue Operations and Strategy
The Unbounce cancel page powered by Brightback
Testimonial page

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