New! Learn what 1,000+ consumers expect from digital subscriptions in the 2021 State of Industry Report
A cancel experience
so good that
customers won't quit
“a lever to protect low-hanging fruit”
Grow customer LTV
Target customers with personalized offers by segment, LTV, tenure, usage and more.
Put the win in winback
Run hundreds - even thousands - of tests daily to find which offers move the needle.
Retain the right customers
Maximize your efforts on high-value accounts with automated customer profiling.
See the state of your customer retention
Reporting dashboards show saved and lost customers, trending cancel reasons, impact on revenue and more.
Sure, you could build it yourself...
And then you can query your data warehouse to run real-time save reports and trigger workflows across your engagement tools. Also, build cohorts for each of your plans and segments. Then of course integrate a testing platform so you can test experiences and offers at scale. Then you should import and compare against benchmarking data to see how you’re measuring up within the industry. Oh, and don’t forget you’ll need to update your cancel reasons and responses for seasonal business changes, product launches and global events across all your systems.
And that's just the start.
Or you could just buy Brightback and get results in literally days.
Unbounce increased their retention rate by 11% with Brightback
Before using Brightback, we couldn’t take action on data that our customers were giving us at the point of cancel and it was definitely holding us back. Brightback has changed the way we operate.
