Product

SEP 17

6 ways to retain subscribers before they cancel

Carl Nightingale Head of Product

Thousands of cancels a day. Hundreds of concurrent tests. And counting. That’s the data we’re working with at Brightback as we monitor and deflect cancellations for subscription businesses in e-commerce, SaaS, media and mor...
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JUL 10

Bright Stuff in June: Create and Edit Brand elements, Page copy, and Offers

Mo Mckibbin Head of Customer Experience

At the end of May, we started rolling out our Experience Manager beta, empowering our customers to own their Brightback cancel experience without leaning on us continued updates or changes. Throughout June, we’ve made signi...
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JUN 04

The Bright Stuff in May: Offer reporting, improvements across the app, and an exciting beta announcement.

Mo Mckibbin Head of Customer Experience

April showers brought May updates, and we’re stoked to share everything the Brightback team released last month. New reporting to measure your offer performance, small improvements like better vanity domain support and scru...
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MAY 14

Save more customers with offer performance reporting

Mo Mckibbin Head of Customer Experience

With our laser focus on the churn and retention space we’re often asked for advice on best practices for automated winback strategies. We get questions like: What's the best tactic to save customers: a pause or a discount?...
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APR 07

The Bright Stuff in March: Reporting on Custom Fields, new Trends UI, search on customer pages and more.

Mo Mckibbin Head of Customer Experience

The Bright Stuff is a roundup of all the bright and shiny product and feature releases we’ve made over the past month to help you stay in the loop of the latest and greatest Brightback has to offer. This month we bring you ...
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MAR 05

The Bright Stuff in February: Monthly product round-up

Mo Mckibbin Head of Customer Experience

The Bright Stuff is a roundup of all the bright and shiny product and feature releases we’ve made over the past month to help you stay in the loop of the latest and greatest Brightback has to offer. This month we bring you ...
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JAN 23

Insights Report: Now more insightful

Mo Mckibbin Head of Customer Experience

The Insights Report just got a whole lot more insightful. Now view the number of visits to your Brightback Page alongside the number of Cancels, Saves, and Deflect Rate.Understand how Cancels breakdown by Reason to better u...
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JAN 16

New year, new help options

Mo Mckibbin Head of Customer Experience

We are building and growing at Brightback, and that means expanding our help options to support the customers we love oh-so-much! If you’ve been poking around inside the Brightback App, you might have noticed some new help ...
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