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Brightback segments customers, delivers personalized cancel pages and provides data you need to improve. No engineering effort is needed beyond adding our code snippet.
Identify at-risk customers
Measure, save and prevent subscriber churn at scale by adding our JS snippet, which identifies customers who request to cancel and redirects them to a branded cancel page.
Target high-value, actionable customer segments
Target customer segments by using criteria mapped to Brightback from our snippet or your CRM, such as product usage, downgrade vs cancel scenarios, billing details, industry personas and more.
Engage at-risk customers with a personalized cancel page
Save customers from slipping through the cracks by testing targeted offers, self-service or managed workflows. Dynamic cancel pages are continuously optimized to retain unfulfilled customers while delighting them in the process.
Seamlessly deliver cross-channel save workflows
Automate cancellation and save related workflows by creating support tickets, triggering messaging alerts, applying billing updates and more. Brightback integrates with your favorite apps like Slack, Zapier and others.
View metrics and real-time alerts
Your Brightback dashboard shows you at-risk customers to watch and provides a bird's eye view of KPIs like MRR, saves and churn. Export the data at any time.
Unlock your save and churn data to optimize performance
Real-time data surfaces the root causes of churn. Filter by reasons, plan types, offers and more to spot key trends. Drill into specific accounts, competitive intelligence and customer feedback to fill gaps for future customers.
Import, sync and enrich your customer data by integrating Brightback with your apps.
With Brightback, we deflect one in four cancellation requests. More powerfully, we segmented all churn events and found that 40 percent are preventable.
Suneet Bhatt, GM at Crazy Egg