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Retain customers with a high performing cancel experience

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  • Optimize your cancel flow for saved revenue
  • Easily make changes without engineering resources
  • Uncover the data you need to reduce churn

How it works

Own your cancel flow with the Experience Manager

Page editor Offer library Loss aversion Cancel reasons Branding manager

Page editor

Publish copy and imagery on the fly while personalizing your cancel page with dynamic content and components.

Test and target offers to retain more customers

Brightback allows you to configure targeting rules to present customer groups with offers that will drive results. Present your customers with customized options to pause their account, skip payment, get a free month, accept a discount, talk with your team and more.

Customize who sees which offers, so your customers have the highest likelihood to be retained.

Self-serve customers
Self-serve customers
Trial customers
7-day trial
Chat modal copy 3
Chat modal copy 3
Chat modal copy 3

Improve save performance with the Deflection funnel

With Brightback, your cancel process becomes a dynamic funnel that can be optimized for retention and saved revenue.

Brightback tracks three outcomes for customers: canceled, deflected or saved and monitors your save performance over time. See the state of your customer retention in easy-to-understand reports.

Drill into the impact of your retention experiments

See why customers cancel and what wins customers back. Understanding how offers are performing across categories helps your business improve and retain upstream.

Validate save and deflection performance and assess impact on revenue instantly by integrating Recurly and Stripe.

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Scale retention efforts with cross-channel workflows

Add Brightback.js to bring Brightback to your entire retention stack. Automate retention workflows by creating support tickets, triggering messaging alerts, applying billing updates and more. Brightback integrates with your favorite apps like Slack, Zapier, Salesforce and others.

Connect Brightback to your stack

Import, sync and enrich your customer data by integrating Brightback with your apps.

Slack CRM Segment Zapier
Integration 1

Grow your revenue by saving more customers with

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