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Right now companies are experiencing an increase in customer churn due to the impact of Covid-19. This pandemic has comple...
Mo Mckibbin ,
As this current crisis evolves, one thing is clear: we’re all in this together. Across the subscription industry, sales fo...
Guy Marion, CEO
Today, we're sharing Brightback's second annual State of Industry Report. In this report, we've surveyed over 400 subscrip...
Darrian Wright, Content Lead
Slowly, but surely, customer experiences are dividing into two groups: one-size-fits-all vs. personalized, contextual appr...
Subscription businesses can't survive on acquisition alone. It's just not an efficient way to grow anymore now that it's 7...
By Darrian Wright, Content Lead
We published the results of our Customer Retention Survey. Download the report here. B2C, B2B and hybrid companies do th...
Mo Mckibbin ,
Guy Marion, CEO
Darrian Wright, Content Lead
