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JUN 30

Make canceling consumer-friendly and sticky: Meet Brightback Experience Manager

Guy Marion CEO

Today Brightback is launching Experience Manager in beta, a way subscription managers can easily implement retention tactics we’ve rigorously tested with direct-to-consumer and SaaS businesses over the past 18 months. Th...
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MAR 30

4 tips for managing and reducing customer churn during Covid-19

Mo Mckibbin Head of Customer Experience

Right now companies are experiencing an increase in customer churn due to the impact of Covid-19. This pandemic has completely disrupted the normal routines of consumers and businesses and a lot of customers want to (unders...
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MAR 25

Subscription businesses are seeing more churn right now. We want to help.

Guy Marion CEO

As this current crisis evolves, one thing is clear: we’re all in this together. Across the subscription industry, sales forecasts are rapidly changing, companies are adapting to working remotely and teams are hatching new w...
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FEB 06

3 customer retention statistics shaping the subscription industry in 2020

Darrian Wright Marketing

Today, we're sharing Brightback's second annual State of Industry Report. In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retent...
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NOV 07

Be smarter about retention with Brightback Segments

Guy Marion CEO

Slowly, but surely, customer experiences are dividing into two groups: one-size-fits-all vs. personalized, contextual approaches. Consider the evolution of media from mass broadcasting to streaming services with powerful re...
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AUG 19

3 ways to make retention your new growth strategy

Guy Marion CEO

Subscription businesses can't survive on acquisition alone. It's just not an efficient way to grow anymore now that it's 7X more expensive to acquire a customer than to retain one. In today's world, there's more revenue t...
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AUG 08

How to retain customers when it really matters

Darrian Wright Marketing

When it comes to retention, many companies try one-off solutions that don’t lead to impactful results. A failing retention strategy is an expensive problem. According to a recent Private SaaS Company Survey by KBCM Technolo...
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JUL 22

The risk of reactive customer retention

Darrian Wright Marketing

The latest Netflix news isn’t about programming. The business world is talking about Netflix’s US subscriber count seeing a drop for the first time in, well, ever. Customer irritation over pricing caused some Q2 trouble for...
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