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JAN 17

Why we're abuzz that Brightback is joining Chargebee!

Guy Marion CEO & co-founder

In an ideal world, it should be easier and more affordable to retain existing customers than acquire new ones. But in practice, being best-in-class at digital retention is a key challenge for most startups and enterprises, ...
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NOV 04

High-performing digital retention: now available online for any subscription service

Guy Marion CEO & co-founder

It has always been easier and less costly to retain happy customers than to acquire new ones. Yet, subscriber retention seems to always take the backseat when shiny new sales are the priority. One reason for this is the lac...
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JUL 14

Brightback and Recurly Present - Highly Effective Strategies to Prevent Churn

Guy Marion CEO & co-founder

We've worked with the experts at Recurly to create an infographic with Highly Effective Churn Prevention Strategies. A few highlights from the Guide: Definitions of Involuntary and Voluntary Churn. If you've ever been conf...
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FEB 19

7 keys to compliance with New York State Subscription Regulations

Guy Marion CEO & co-founder

A New York state law just went into effect that imposes new regulation on subscription businesses. We've completed a review of the law and produced a guide to the 7 Key steps to comply*. A few highlights from the Guide:Regu...
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FEB 16

4 Things Consumers Expect from Every Digital Subscription in 2021

Guy Marion CEO & co-founder

Brightback’s third annual State of Industry Report is officially here, and we’re excited to share it with you. In the most exhaustive retention study of its kind, this new research reveals a host of compelling insights abo...
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OCT 14

Subscription Show 2020 recap: Freshly's Customer Retention Playbook

Guy Marion CEO & co-founder

This year has been a wild ride for everyone, and at Brightback, we’ve had a front seat to the immense change the subscription industry has experienced. These unusual environmental factors has revealed true winners and los...
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JUN 30

Make canceling consumer-friendly and sticky: Meet Brightback Experience Manager

Guy Marion CEO & co-founder

Today Brightback is launching Experience Manager in beta, a way subscription managers can easily implement retention tactics we’ve rigorously tested with direct-to-consumer and SaaS businesses over the past 18 months. Th...
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MAR 30

4 tips for managing and reducing customer churn during Covid-19

Guy Marion CEO & co-founder

Right now companies are experiencing an increase in customer churn due to the impact of Covid-19. This pandemic has completely disrupted the normal routines of consumers and businesses and a lot of customers want to (unders...
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