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Subscription businesses can't survive on acquisition alone. It's just not an efficient way to grow anymore now that it's 7...
Guy Marion, CEO
When it comes to retention, many companies try one-off solutions that don’t lead to impactful results. A failing retention...
Darrian Wright, Content Lead
The latest Netflix news isn’t about programming. The business world is talking about Netflix’s US subscriber count seeing ...
We published the results of our Customer Retention Survey. Download the report here. B2C, B2B and hybrid companies do th...
The path to successfully retaining customers includes onboarding, activation events and consistent feedback—with measureme...
By Guy Marion, CEO
What’s your role at Brightback? I head up all things design and user experience from sunny Southern California. I often s...
Krystal Smith, Head of Talent and Operations
Guy Marion, CEO
Darrian Wright, Content Lead
Krystal Smith, Head of Talent and Operations