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FEB 16

4 Things Consumers Expect from Every Digital Subscription in 2021

Guy Marion CEO & co-founder

Brightback’s third annual State of Industry Report is officially here, and we’re excited to share it with you. In the most exhaustive retention study of its kind, this new research reveals a host of compelling insights abo...
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OCT 14

Subscription Show 2020 recap: Freshly's Customer Retention Playbook

Guy Marion CEO & co-founder

This year has been a wild ride for everyone, and at Brightback, we’ve had a front seat to the immense change the subscription industry has experienced. These unusual environmental factors has revealed true winners and los...
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JUN 30

Make canceling consumer-friendly and sticky: Meet Brightback Experience Manager

Guy Marion CEO & co-founder

Today Brightback is launching Experience Manager in beta, a way subscription managers can easily implement retention tactics we’ve rigorously tested with direct-to-consumer and SaaS businesses over the past 18 months. Th...
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MAR 30

4 tips for managing and reducing customer churn during Covid-19

Guy Marion CEO & co-founder

Right now companies are experiencing an increase in customer churn due to the impact of Covid-19. This pandemic has completely disrupted the normal routines of consumers and businesses and a lot of customers want to (unders...
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MAR 25

Subscription businesses are seeing more churn right now. We want to help.

Guy Marion CEO & co-founder

As this current crisis evolves, one thing is clear: we’re all in this together. Across the subscription industry, sales forecasts are rapidly changing, companies are adapting to working remotely and teams are hatching new w...
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FEB 06

3 customer retention statistics shaping the subscription industry in 2020

Darrian Wright Marketing

Today, we're sharing Brightback's second annual State of Industry Report. In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retent...
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NOV 07

Be smarter about retention with Brightback Segments

Guy Marion CEO & co-founder

Slowly, but surely, customer experiences are dividing into two groups: one-size-fits-all vs. personalized, contextual approaches. Consider the evolution of media from mass broadcasting to streaming services with powerful re...
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AUG 19

3 ways to make retention your new growth strategy

Guy Marion CEO & co-founder

Subscription businesses can't survive on acquisition alone. It's just not an efficient way to grow anymore now that it's 7X more expensive to acquire a customer than to retain one. In today's world, there's more revenue t...
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