Freshly looks to Brightback to deliver $1 million in incremental retained revenue

How Are Businesses Going About Retaining Their Customers?

April Rassa
April Rassa Head of Marketing

While businesses are always keen to acquire new customers, keeping the ones they have is an expectation for many CMOs. Consequently, a recent study from Brightback, found that nearly all (97%) of the more than 300 business leaders surveyed from B2B, B2C and hybrid companies say they have made customer retention a top priority.

But are businesses prioritizing customer retention enough? The responses are mixed depending on which sector the respondents are from. Two-thirds (68%) of B2B respondents are confident that their company prioritizes customer retention appropriately, though 29% believe they could do better. On the other hand, half (49%) of the B2C respondents feel their company could do better while just a bit fewer (44%) feel they are prioritizing retention appropriately.

Read the full article on Marketing Charts.